Is a road show possible? (UT Marketing pt. 2)
Posted: March 8th, 2007, 3:29 am
For anyone who missed it in the other thread, I work as an RA at a large private off-campus dorm right next door to UT's campus. It houses 900 residents and 85% are freshmen, potential 4 to 5 year audience members.
My dorm puts on large dorm-wide events for resident entertainment, several of which happen inside the comfort of our own building. One of these annual functions involved hiring a hypnotist to come put on a 90-minute show last month. We paid the guy over $1000 and he performed for about 300 residents in our cafeteria (it has a basic lighting system and a stage), who loved it.
If I could find a way to either replace the hypnotist show or establish an entirely new show in the early fall, would the AIC be interested? I can pretty much guarantee at least $500 payment (maybe upwards of the $1000). We could schedule the show early in the school year which has three major benefits:
1) freshmen still don't have a strong idea of what there is to do in the area
2) gives them the max amount of time for coming to the Hideout or Coldtowne Theater during the school year for a future show
3) gives them a chance to initiate word-of-mouth advertising with their friends that don't live at the dorm
Would a version of something like an All-Star Maestro be possible at our building? Again, it would be a guaranteed $500-$1000, and in my experience, more residents show up for things when they can be lazy and stay inside the building. A few games that involve audience participation would also probably be up their alley.
Aside from technical difficulties, I can't figure out what drawbacks would be for either party. It would also open up the door for more marketing opportunities in the future, or for the AIC to be able to ask for favors (placing fliers in mailboxes, distributing some free tickets, etc.).
My dorm puts on large dorm-wide events for resident entertainment, several of which happen inside the comfort of our own building. One of these annual functions involved hiring a hypnotist to come put on a 90-minute show last month. We paid the guy over $1000 and he performed for about 300 residents in our cafeteria (it has a basic lighting system and a stage), who loved it.
If I could find a way to either replace the hypnotist show or establish an entirely new show in the early fall, would the AIC be interested? I can pretty much guarantee at least $500 payment (maybe upwards of the $1000). We could schedule the show early in the school year which has three major benefits:
1) freshmen still don't have a strong idea of what there is to do in the area
2) gives them the max amount of time for coming to the Hideout or Coldtowne Theater during the school year for a future show
3) gives them a chance to initiate word-of-mouth advertising with their friends that don't live at the dorm
Would a version of something like an All-Star Maestro be possible at our building? Again, it would be a guaranteed $500-$1000, and in my experience, more residents show up for things when they can be lazy and stay inside the building. A few games that involve audience participation would also probably be up their alley.
Aside from technical difficulties, I can't figure out what drawbacks would be for either party. It would also open up the door for more marketing opportunities in the future, or for the AIC to be able to ask for favors (placing fliers in mailboxes, distributing some free tickets, etc.).