To Flyer or Not To Flyer
Posted: January 15th, 2006, 8:09 pm
Help me understand what's going on.
We just kicked off our new schedule. Our new, risky, balls-to-the-wall schedule.
The 1st Thursday before the first weekend of our shiny new schedule, six people showed up to distribute flyers on S. Congress. Four of them were from my troupe. None of the six people handing out flyers had shows that weekend.
Today was the Rose Bowl Event at the UT stadium. I scrambled before and after a rehearsal to get 2000 flyers made. Zero people showed up. To their credit, none of the zero people who showed up have shows this weekend either, so bully for them!
What the hell am I missing?
Was there a collective decision that flyering is not a good idea?
Or is it that no one reads the board, where the last 2 flyering events were announced?
Or is it that everyone is of the opinion that "Yes, flyers are a great idea (as long as someone else does it)"?
If we don't band together as a *community* and try to promote our shows, we are going to have fewer people in the audience. Simple as that. Simply playing shows will not make people appear in the seats. Magic pixies aren't going wisk away your show schedule on a cloud of fairy dust and sprinkle it in the ears of potential audience members.
If we don't want to hand out flyers to promote Austin Improv, fine. Just say so. I'll spend my time and energy focusing on promoting only those shows that I am directly involved in.
If we all do want to hand out flyers, then what do I need to do to make people help? What's the piece of the puzzle that I am missing? Do people just not know when events are happening or what?
We just kicked off our new schedule. Our new, risky, balls-to-the-wall schedule.
The 1st Thursday before the first weekend of our shiny new schedule, six people showed up to distribute flyers on S. Congress. Four of them were from my troupe. None of the six people handing out flyers had shows that weekend.
Today was the Rose Bowl Event at the UT stadium. I scrambled before and after a rehearsal to get 2000 flyers made. Zero people showed up. To their credit, none of the zero people who showed up have shows this weekend either, so bully for them!
What the hell am I missing?
Was there a collective decision that flyering is not a good idea?
Or is it that no one reads the board, where the last 2 flyering events were announced?
Or is it that everyone is of the opinion that "Yes, flyers are a great idea (as long as someone else does it)"?
If we don't band together as a *community* and try to promote our shows, we are going to have fewer people in the audience. Simple as that. Simply playing shows will not make people appear in the seats. Magic pixies aren't going wisk away your show schedule on a cloud of fairy dust and sprinkle it in the ears of potential audience members.
If we don't want to hand out flyers to promote Austin Improv, fine. Just say so. I'll spend my time and energy focusing on promoting only those shows that I am directly involved in.
If we all do want to hand out flyers, then what do I need to do to make people help? What's the piece of the puzzle that I am missing? Do people just not know when events are happening or what?