Austin Improv

After the fiasco of errors from up above, I would highly reccomend that we spend a significant portion of our budget on purchasing LIGHTS AND GELS. Yeah, yeah, yeah.... "Sean" will cover these costs, but when? This is something that we shouldn't wait a significant amount of time on. We should buy lights anyway, and if Sean wants to reimburse some or all of what we spent, then great. If not, then at least we have more than TWO LIGHTS for the Cabaret.

Do we have any plans to move some of the lights from the downstairs theater to the upstairs?

The spotlight went out during the Hoover's Blanket tech rehearsal last night.

I'm ordering lights online on my credit card today and sean's writing me a check tomorrow.

Let there be light.

Thanks Andy, and Sean!

We getting any gels with the bulbs?

We already have quite a few gels. Next time we're at the Hideout let's pull them all out and figure out what else we want to get.

Regarding the Travesty:
Let's keep in mind that ColdTowne had a full page color ad in there last month that equaled less than 5 people.

Granted, it was a Fund Raiser (Fun Razor), so MAYBE people thought it wasn't going to be an entertaining show, but it did also say in big letters "Live Improv! Sketch Comedy! Short Films!"

I also realize that an ad for a specific show is different than an ad for a theatre. But still. Remember this.

ChrisTrew.Com wrote:Regarding the Travesty:
Let's keep in mind that ColdTowne had a full page color ad in there last month that equaled less than 5 people.

Granted, it was a Fund Raiser (Fun Razor), so MAYBE people thought it wasn't going to be an entertaining show, but it did also say in big letters "Live Improv! Sketch Comedy! Short Films!"

I also realize that an ad for a specific show is different than an ad for a theatre. But still. Remember this.

This is true, but you also had two things in The Chronicle. So, maybe everyone in Austin hates newspapers. FUCK. Good thing my friends and I are starting another one!

CONCLUSION:
Spending this much money is too much of a decision to make without having an AIC meeting. Let's just wait. I'm tired.

If we do decide on spending money on print advertising, I think it's a better investment to have a smaller ad that repeats than one big one.

[Insert your own statistic about how many times people have to be exposed to something before they remember it.]

I'm actually thinking about this.

Okay, how much will this ad cost?

How much new traffic will the ad bring in... I mean, let's say that we're getting 100% sell-rate from Maestro and there are about 15 unsold seats to other shows.

Let's talk business: That's about 65 empty seats a week. 65 seats x 7 bucks = $455 -- and that's at 100% possible increased sales.

For that reason, I really don't think it's a really smart idea to spend all that much on one-shot advertising.

Here's an idea, however, that you may not have thought of. You have an audience of, say, 200 people each weekend, and a big ol' honkin board with, I bet, nothing on the back. Why not offer an ad barter? Perhaps you could sell Texas Travesty advertising on the back of that board for every show except Maestro, and when Maestro comes around, you could turn it around to play. In exchange, you could perhaps get reduced rates in the Travesty?