Posted: November 15th, 2006, 3:15 pm
Website ideas:
DO:
At its most basic, to the public, the site should provide easy-to-find (rarely more than 2 clicks deep) information on the AIC, shows, classes, and member troupes/individuals via calendars, media, and contact information. Second tier to this is to support these objectives by further offering external links to troupe/venue websites, links to merchandise, and other similar functions.
To members of the AIC, the site should also provide a place to access and exchange information (i.e. the forums) and other benefits that make being a member of the AIC and promoting the AIC easier, including links to other improv sites, templates for promotional materials like flyers and press releases, a media contact list, the forums, etc.
More specifically, Global:
--We should just do a general clean-up of design and follow standard design conventions. Yeah, we're improvisers, but this is not the place to buck tried and true convention. Punch up the colors and navigational contrast. Rearrage the buttons and add navigational functionality.
--Also, decide on one style convention and stick to it. The shows are just listed in a long list, but Classes are not. As a user, I'd expect Classes to behave identically to Shows for information architecture, but it's structure is entirely different.
I kindof like the "Main" column of info with the left hand support/deeper links, but there seems to be little rhyme, reason, or consistency to that philosophy. Again, with something like Classes currently, I'm staring at two lists of links and I don't know what to do. Also, those links tend to get lost without something to set them apart. A larger/bolder font, a colored background, etc.
--Reduce the screen real estate taken up by top graphic bar which serves no purpose or function beyond decoration.
More specifically, Navigation:
--Move Home to left of nav bar (see Amazon, cnn, MySpace, etc).
--Link logo to home page (see the same) and probably move to uppr left corner.
--Kill "Events Calendar." It takes up the most room and is blank. Besides, how is it different from shows or classes? What's left in the public's mind? Any "event" we care to invite the public to can probably be listed under shows. (As an outsider, I expect "Shows" to have a calendar, not just be a descriptor of formats).
--Minimize, prioritize, and order the links in the nav bar. My suggestion: Home, Schedule (or Shows), Classes, Media, Venues, Talent, Store, About the AIC, Contact Us
--Home would link to the index page. The Home page can double as a "news" or "announcements" page and we can have an archived link at the bottom or on the side if we choose.
--Schedule would have the integrated calendar of shows and events.
Repeating show slots (3fer, Double Barrel, etc) would have deeper pages of their own linked off the calendar or from a secondary menu beside or beneath the calendar.
As much as possible should fit on on the initial page load with only secondary and support information falling below the immediately visible line if at all possible. Right now, shows are in a long list (they are also linked on the side, but there is no structure (bullets, indentions), it just looks like a list of words).
As a general design rule, any time a scroll bar must be clicked more than twice you should rethink the amount of content on the page. Also, when it must be clicked more than twice, you should repeat the navigation at the bottom of the page.
--Classes would be a schedule of classes and workshops, highlighting improv, but maybe fleshed out with additional acting classes, etc.
Again, same as above, as much as possible on that initial load with supporting information below and on subpages and a calendar front and center.
--Media would house media (photos, video, audio, reviews) as well as link out to other sites like YouTube.
This brings up the programming of the nav buttons. Simple buttons take you to a page which you then use to navigate deeper. If the buttons were roll-over dropdown menus, you could get better content separation with less real estate and fewer clicks. For example, Rolling over the media button would instantly drop down a list with "Photos / Video / Audio."
--Venues would link out to the various venue websites as well as display exterior pics, simple line maps or links to MapQuest, and contact info. A sublink could highlight only shows in that venue.
--Talent can change names (I didn't want to say "Members" b/c the public may think that link is not for them), but that would house AIC member troupe, individual, and teacher bios. I think it would be nice for each troupe to have a very simple, templated subdomain page on austinimprov and then a link out to their main sites.
--Store would link to the AIC store, which again I recommend not being a Spreadshirt link, but similar to the venues page in that it link out to the various troupe's schwag and official sites. This would be another great use of the roll-over drop down menus (T-shirts / videos / CDs / other)
--About the AIC would house the history, structure, and philosophy (mission statement) of the AIC including the current "executive" structure and office holders.
--Contact Us would house "hire us" as well as contacts for the AIC general body officers and venue contacts (doubling up on that info). I don't think we need hire us on the front page for a number of reasons, and anyone wishing to do so would go here first. Besides, the current link neither says nor adds anything of value. No number, no rates, no nothing, which, as a user, is what I expect to find there.
--Maintaining the member login would be nice. This could bring up an additional menu with member-only options, such as the forums, links to support materials (like press release or flyer templates), a full AIC member contact database, and/or forms for AIC business.
I have more, but I'm out of time right now...
DO:
At its most basic, to the public, the site should provide easy-to-find (rarely more than 2 clicks deep) information on the AIC, shows, classes, and member troupes/individuals via calendars, media, and contact information. Second tier to this is to support these objectives by further offering external links to troupe/venue websites, links to merchandise, and other similar functions.
To members of the AIC, the site should also provide a place to access and exchange information (i.e. the forums) and other benefits that make being a member of the AIC and promoting the AIC easier, including links to other improv sites, templates for promotional materials like flyers and press releases, a media contact list, the forums, etc.
More specifically, Global:
--We should just do a general clean-up of design and follow standard design conventions. Yeah, we're improvisers, but this is not the place to buck tried and true convention. Punch up the colors and navigational contrast. Rearrage the buttons and add navigational functionality.
--Also, decide on one style convention and stick to it. The shows are just listed in a long list, but Classes are not. As a user, I'd expect Classes to behave identically to Shows for information architecture, but it's structure is entirely different.
I kindof like the "Main" column of info with the left hand support/deeper links, but there seems to be little rhyme, reason, or consistency to that philosophy. Again, with something like Classes currently, I'm staring at two lists of links and I don't know what to do. Also, those links tend to get lost without something to set them apart. A larger/bolder font, a colored background, etc.
--Reduce the screen real estate taken up by top graphic bar which serves no purpose or function beyond decoration.
More specifically, Navigation:
--Move Home to left of nav bar (see Amazon, cnn, MySpace, etc).
--Link logo to home page (see the same) and probably move to uppr left corner.
--Kill "Events Calendar." It takes up the most room and is blank. Besides, how is it different from shows or classes? What's left in the public's mind? Any "event" we care to invite the public to can probably be listed under shows. (As an outsider, I expect "Shows" to have a calendar, not just be a descriptor of formats).
--Minimize, prioritize, and order the links in the nav bar. My suggestion: Home, Schedule (or Shows), Classes, Media, Venues, Talent, Store, About the AIC, Contact Us
--Home would link to the index page. The Home page can double as a "news" or "announcements" page and we can have an archived link at the bottom or on the side if we choose.
--Schedule would have the integrated calendar of shows and events.
Repeating show slots (3fer, Double Barrel, etc) would have deeper pages of their own linked off the calendar or from a secondary menu beside or beneath the calendar.
As much as possible should fit on on the initial page load with only secondary and support information falling below the immediately visible line if at all possible. Right now, shows are in a long list (they are also linked on the side, but there is no structure (bullets, indentions), it just looks like a list of words).
As a general design rule, any time a scroll bar must be clicked more than twice you should rethink the amount of content on the page. Also, when it must be clicked more than twice, you should repeat the navigation at the bottom of the page.
--Classes would be a schedule of classes and workshops, highlighting improv, but maybe fleshed out with additional acting classes, etc.
Again, same as above, as much as possible on that initial load with supporting information below and on subpages and a calendar front and center.
--Media would house media (photos, video, audio, reviews) as well as link out to other sites like YouTube.
This brings up the programming of the nav buttons. Simple buttons take you to a page which you then use to navigate deeper. If the buttons were roll-over dropdown menus, you could get better content separation with less real estate and fewer clicks. For example, Rolling over the media button would instantly drop down a list with "Photos / Video / Audio."
--Venues would link out to the various venue websites as well as display exterior pics, simple line maps or links to MapQuest, and contact info. A sublink could highlight only shows in that venue.
--Talent can change names (I didn't want to say "Members" b/c the public may think that link is not for them), but that would house AIC member troupe, individual, and teacher bios. I think it would be nice for each troupe to have a very simple, templated subdomain page on austinimprov and then a link out to their main sites.
--Store would link to the AIC store, which again I recommend not being a Spreadshirt link, but similar to the venues page in that it link out to the various troupe's schwag and official sites. This would be another great use of the roll-over drop down menus (T-shirts / videos / CDs / other)
--About the AIC would house the history, structure, and philosophy (mission statement) of the AIC including the current "executive" structure and office holders.
--Contact Us would house "hire us" as well as contacts for the AIC general body officers and venue contacts (doubling up on that info). I don't think we need hire us on the front page for a number of reasons, and anyone wishing to do so would go here first. Besides, the current link neither says nor adds anything of value. No number, no rates, no nothing, which, as a user, is what I expect to find there.
--Maintaining the member login would be nice. This could bring up an additional menu with member-only options, such as the forums, links to support materials (like press release or flyer templates), a full AIC member contact database, and/or forms for AIC business.
I have more, but I'm out of time right now...