Below is a summation of the advertising committee meeting held on 12/13/05. For each action item, a party has been assigned to complete it. Their names are listed in red.
1. Editing Audience Survey form
a) The audience survey form will be edited to remove the price question and make tweak other questions. The most major change will be the addition of a coupon for a 2-for-1 admittance at the bottom.
Assigned to: Roy
b) Talk to scheduling comittee to ask that the placement of the surveys in chairs before the show be added to the pre-show checklist that is being developed.
Assigned to: Wesley
2. Create Creative Brief for Logo development
The Logo committee will write-up a creative brief (based on John's sample) and post it to the forums for discussion by the end of the week. The brief will summize the desired philosophy for logo development.
Assigned to: Valerie (DONE)
3. Create Generic Flyers
A few generic flyers will be created to help troupes in advertising. These flyers will contain the basic Hideout information (schedule of shows, address, community motto, etc) and will leave a space blank for troupe to write in their own specific names, blurbs, and times.
Assigned to: Wesley
4. Make a List of places to hand out flyers
A list will be created with dates of major and on-going events that provide good opportunities for troupes or the community as a whole to advertise, perform, pass out flyers, etc. Examples: First Thursday, Pecan Street Festival, etc.
Assigned to: Wesley
5. Press Releases
A process and contact list will be created to streamline the press release process for upcoming shows and events. The goal is to make the process more regular and to create/enhance relations with various media outlets.
Assigned to: Andy and Erika
6. Guest Stars
Come up with ideas for having "Guest Stars" in Maestro. Proposed examples included Kinky Friedman and the Rollergirls among others.
Assigned to: Ongoing Brainstorm
7. Roll Down Initiative
Finalize idea for a "roll down" campaign, wherein people are encouraged to roll down their windows at Red Lights and stop signs and chat to the person next to them. Try to promote idea nationally (website) and get media exposure for it.
Assigned to: Andy
8. Old Year's Show Flyer
Design and distribute a flyer advertising the Old Year's Show. Details about show to be settled on Saturday's general business meeting.
Assigned to: Phil
9. Campus Schit Initiative
Get prepared to hand out and post flyers on college campuses after the semester picks back up. Research school schedules and get volunteers to help.
Assigned to: Wesley, All
10. Advertising Plan of Action
Develop short (6 month) and long (2 year) term goals for Austin Improv and the advertising initiatives.
Assigned to: Andy and Erika
11. Distribute Sausage Ball Recipe
Tell people that mixing 12 oz. of shredded cheese, 1 lb. of sausage, and 2 1/2 cups of flour in a large bowl, then mixing well (which takes some forearm strength), rolling into nickel sized balls, and baking for 12-15 minutes at 350° will result in the delicious treat known as Sausage (or Sausage Cheese) Balls.
Assigned to: Wesley (DONE)
Advertising Committee Plan of Action (from 12/13/05)
Anything about the AIC itself.
Moderators: arclight, happywaffle
Advertising Committee Plan of Action (from 12/13/05)
Last edited by Wesley on May 12th, 2013, 2:35 am, edited 1 time in total.
As a follow up to these action items, I just sent out a press release to the major press contacts we have.
Andy and I emailed about some formats for the releases...I used one that combined some other press formats I have used in the past.
We can definitely tweak/edit for future weeks - I just wanted to make sure andy and I got the word out about the schedule changes before todays deadline (for some of the venues).
The contacts we emailed were:
The Statesman - Calendar
The Statesman - Arts
XLent
The Chronicle - Best Bets
The Chronicle - Brenner (Arts Critic)
The Chronicle - Calendar
The Texas Observer
Fox 7 news
The Daily Texan - Calendar
The Daily Texan - Entertainment
ACOT Online
I have pasted the intro and full body of our release into this posting. Again, PM me if you have additional thoughts on this for future stuff - Andy and I will be sharing the load here...
Email to contacts (customized slightly to media outlet to which release was sent):
Hello!
I am attaching a press release regarding Austin Improv's new, expanded schedule and programming for 2006. Please update your listings to reflect our new shows and times!
As noted in our boilerplate, Austin is quickly re-establishing itself as a hotbed of improvisation theory, practice and talent: Austin Improv looks forward to expanding audience awareness, enjoyment and involvement as they move the city's scene to national pre-eminence in 2006. For more details on what we are up to and where we are headed with Austin Improv, you may contact me (Erika May) at 773.551.0124, or navigate to http://www.austinimprov.com .
Thank you for your attention, we are very excited to present new audience opportunities in 2006 and contribute to the growth of the Austin arts scene! We are available to answer any questions you might have, and provide any additional information you may need.
All good things,
Erika May
Marketing and PR Co-Chair (Note to improvisers - I think I am going to go with Coordinator next time, if that is alright with people...)
"Austin Improv...Everything from Nothing."
RELEASE:
AUSTIN IMPROV EXPANDS PROGRAMMING IN RESPONSE TO EXPLOSIVE GROWTH
For Immediate Release
Austin, TX – December 26th 2005
Austin Improv expands schedule and restructures show times at the Hideout to accommodate audience enthusiasm and burgeoning artistic movement
http://www.austinimprov.com
In response to the unprecedented growth and audience interest in the city's improv scene in 2005, not-for-profit theatre Austin Improv is thrilled to announce expanded programming at their current home base, The Hideout. The creation of the Austin Improv theatre organization is the result of the convergent enthusiasm of numerous improv groups around the city coming together to further the craft of improvisational comedy as a united, artistic movement.
Beginning January 5th, 2006, Austin Improv will present seven (7) shows a weekend, up from the four (4) shows offered in 2005. These shows will feature teams and improvisers performing a variety of forms, inspired by philosophical approaches from New York to Chicago to San Francisco, and beyond.
About Austin Improv
Austin is quickly re-establishing itself as a hotbed of improvisation theory, practice and talent: Austin Improv looks forward to expanding audience awareness, enjoyment and involvement as they move the city's scene to national pre-eminence in 2006.
New 2006 Programming and Scheduling
Schedule
2006 Programming and Scheduling will reflect an 8pm start time on Thursday, Friday and Saturday - with shows at 10pm and 11:30pm on both Friday and Saturday. These times are revised from 2005's weekend start times of 9pm & 10:30pm.
Specific scheduling is detailed below (this was a nicely formatted table).
Thursday Friday Saturday
8:00pmComedy Showcase 8:00pmFriday Improv Threefer10:00pmAustin-Style Improv11:30pmThe Cagematch 8:00pmMainstage (Heroes of Comedy)10:00pmMaestro (Heroes of Comedy)11:30/post-MaestroOpen Jam/Lab
Programming
Austin Improv's new programming line up will be as follows:
THURSDAY 8 pm--SHOWCASE-- Audiences are treated to one troupe's 90 minute performance of their signature stuff, whether improv, sketch or stand-up.
January 5th - New Orleans' premier longform troupe - The Coldtowne Heroes
FRIDAY 8pm -- FRIDAY IMPROV THREEFER -- Resident and guest improv troupes each perform a 22 minute set, providing audiences a fresh variety of improv teams and approaches each week.
January 6th - Chicago's own Available Cupholders, Austin's own The Knuckleball Now and the up-and-coming Wooden Nickel
FRIDAY 10pm – AUSTIN STYLE IMPROV SHOW -- Unlike the Threefer, audiences are treated to two teams performing one style or form. This is where the improv hothouse happens.
January 6th - Local celebs Girls!Girls!Girls! and the whippersnapper's known as Polite Society Presents...
FRIDAY 1130pm – THE CAGEMATCH -- Two teams battle for improv supremacy by putting up their best work for the audience in 22 minutes. At the conclusion of the show, the audience is asked to decide the winner, who will return the following Friday night to defend their title. Come see improv wrasslin'!
January 6th - Challengers: the brutal local talents that are Foolish Mortals
SATURDAY 8pm -- MAINSTAGE SHOW -- Presented by the Heroes of Comedy. Austin's veteran teams highlight original forms and classic shows in one to two month runs. Previous programming has included hit shows such as Star Trekkin', The Giants of Improv, and Lyrix.
Beginning their run January 7th - Polite Society Presents...
SATURDAY 10pm – MAESTRO IMPROV-- Presented by the Heroes of Comedy -- The Classic. The Bread And Butter of the Austin improv scene for years. The most audience participatory show in the Austin Improv line-up. Performers play games and scenes scored by the audience, periodically eliminating low-scoring players until one performer emerges victorious and is crowned THE MAESTRO.
January 7th - The Maestro Cast
SATURDAY 11:30pm/Following the MAESTRO -- THE LATE NIGHT HULLABALOO & IMPROV LAB -- A chance for the audience to take the stage with experienced improvisers and join the fun! Veterans will lead the night introducing and playing games, encouraging anyone who wants to play in front of an audience with sound and lights to do so! The Hullabaloo is scheduled the second, third, fourth and fifth Saturday of each month, starting roughly 10 minutes after Maestro closes. Free to anyone who has just seen the Maestro!
And, on the first Saturday of every month...THE LAB -- A slot for experimental improv performance. Also will start roughly 10 minutes after Maestro closes and is free to anyone who has just seen the Maestro.
January 7th - POWERBALL.
Austin Improv - Everything from Nothing.
Tickets
The Hideout Theatre – 617 N. Congress
Tickets are $10, $7 for students and seniors.
Call 512 -HIDEOUT
Press Contact
For more details on this and other happenings with Austin Improv, contact:
Erika May - Austin Improv Marketing and PR Co-Chair
773.551.0124
erika_e_may@yahoo.com
Andy and I emailed about some formats for the releases...I used one that combined some other press formats I have used in the past.
We can definitely tweak/edit for future weeks - I just wanted to make sure andy and I got the word out about the schedule changes before todays deadline (for some of the venues).
The contacts we emailed were:
The Statesman - Calendar
The Statesman - Arts
XLent
The Chronicle - Best Bets
The Chronicle - Brenner (Arts Critic)
The Chronicle - Calendar
The Texas Observer
Fox 7 news
The Daily Texan - Calendar
The Daily Texan - Entertainment
ACOT Online
I have pasted the intro and full body of our release into this posting. Again, PM me if you have additional thoughts on this for future stuff - Andy and I will be sharing the load here...
Email to contacts (customized slightly to media outlet to which release was sent):
Hello!
I am attaching a press release regarding Austin Improv's new, expanded schedule and programming for 2006. Please update your listings to reflect our new shows and times!
As noted in our boilerplate, Austin is quickly re-establishing itself as a hotbed of improvisation theory, practice and talent: Austin Improv looks forward to expanding audience awareness, enjoyment and involvement as they move the city's scene to national pre-eminence in 2006. For more details on what we are up to and where we are headed with Austin Improv, you may contact me (Erika May) at 773.551.0124, or navigate to http://www.austinimprov.com .
Thank you for your attention, we are very excited to present new audience opportunities in 2006 and contribute to the growth of the Austin arts scene! We are available to answer any questions you might have, and provide any additional information you may need.
All good things,
Erika May
Marketing and PR Co-Chair (Note to improvisers - I think I am going to go with Coordinator next time, if that is alright with people...)
"Austin Improv...Everything from Nothing."
RELEASE:
AUSTIN IMPROV EXPANDS PROGRAMMING IN RESPONSE TO EXPLOSIVE GROWTH
For Immediate Release
Austin, TX – December 26th 2005
Austin Improv expands schedule and restructures show times at the Hideout to accommodate audience enthusiasm and burgeoning artistic movement
http://www.austinimprov.com
In response to the unprecedented growth and audience interest in the city's improv scene in 2005, not-for-profit theatre Austin Improv is thrilled to announce expanded programming at their current home base, The Hideout. The creation of the Austin Improv theatre organization is the result of the convergent enthusiasm of numerous improv groups around the city coming together to further the craft of improvisational comedy as a united, artistic movement.
Beginning January 5th, 2006, Austin Improv will present seven (7) shows a weekend, up from the four (4) shows offered in 2005. These shows will feature teams and improvisers performing a variety of forms, inspired by philosophical approaches from New York to Chicago to San Francisco, and beyond.
About Austin Improv
Austin is quickly re-establishing itself as a hotbed of improvisation theory, practice and talent: Austin Improv looks forward to expanding audience awareness, enjoyment and involvement as they move the city's scene to national pre-eminence in 2006.
New 2006 Programming and Scheduling
Schedule
2006 Programming and Scheduling will reflect an 8pm start time on Thursday, Friday and Saturday - with shows at 10pm and 11:30pm on both Friday and Saturday. These times are revised from 2005's weekend start times of 9pm & 10:30pm.
Specific scheduling is detailed below (this was a nicely formatted table).
Thursday Friday Saturday
8:00pmComedy Showcase 8:00pmFriday Improv Threefer10:00pmAustin-Style Improv11:30pmThe Cagematch 8:00pmMainstage (Heroes of Comedy)10:00pmMaestro (Heroes of Comedy)11:30/post-MaestroOpen Jam/Lab
Programming
Austin Improv's new programming line up will be as follows:
THURSDAY 8 pm--SHOWCASE-- Audiences are treated to one troupe's 90 minute performance of their signature stuff, whether improv, sketch or stand-up.
January 5th - New Orleans' premier longform troupe - The Coldtowne Heroes
FRIDAY 8pm -- FRIDAY IMPROV THREEFER -- Resident and guest improv troupes each perform a 22 minute set, providing audiences a fresh variety of improv teams and approaches each week.
January 6th - Chicago's own Available Cupholders, Austin's own The Knuckleball Now and the up-and-coming Wooden Nickel
FRIDAY 10pm – AUSTIN STYLE IMPROV SHOW -- Unlike the Threefer, audiences are treated to two teams performing one style or form. This is where the improv hothouse happens.
January 6th - Local celebs Girls!Girls!Girls! and the whippersnapper's known as Polite Society Presents...
FRIDAY 1130pm – THE CAGEMATCH -- Two teams battle for improv supremacy by putting up their best work for the audience in 22 minutes. At the conclusion of the show, the audience is asked to decide the winner, who will return the following Friday night to defend their title. Come see improv wrasslin'!
January 6th - Challengers: the brutal local talents that are Foolish Mortals
SATURDAY 8pm -- MAINSTAGE SHOW -- Presented by the Heroes of Comedy. Austin's veteran teams highlight original forms and classic shows in one to two month runs. Previous programming has included hit shows such as Star Trekkin', The Giants of Improv, and Lyrix.
Beginning their run January 7th - Polite Society Presents...
SATURDAY 10pm – MAESTRO IMPROV-- Presented by the Heroes of Comedy -- The Classic. The Bread And Butter of the Austin improv scene for years. The most audience participatory show in the Austin Improv line-up. Performers play games and scenes scored by the audience, periodically eliminating low-scoring players until one performer emerges victorious and is crowned THE MAESTRO.
January 7th - The Maestro Cast
SATURDAY 11:30pm/Following the MAESTRO -- THE LATE NIGHT HULLABALOO & IMPROV LAB -- A chance for the audience to take the stage with experienced improvisers and join the fun! Veterans will lead the night introducing and playing games, encouraging anyone who wants to play in front of an audience with sound and lights to do so! The Hullabaloo is scheduled the second, third, fourth and fifth Saturday of each month, starting roughly 10 minutes after Maestro closes. Free to anyone who has just seen the Maestro!
And, on the first Saturday of every month...THE LAB -- A slot for experimental improv performance. Also will start roughly 10 minutes after Maestro closes and is free to anyone who has just seen the Maestro.
January 7th - POWERBALL.
Austin Improv - Everything from Nothing.
Tickets
The Hideout Theatre – 617 N. Congress
Tickets are $10, $7 for students and seniors.
Call 512 -HIDEOUT
Press Contact
For more details on this and other happenings with Austin Improv, contact:
Erika May - Austin Improv Marketing and PR Co-Chair
773.551.0124
erika_e_may@yahoo.com
Last edited by erikamay on May 12th, 2013, 2:35 am, edited 1 time in total.