Facebook advertising for Cochise

[Matt]

For our recent run of Cochise at the Hideout, IFE did some Facebook advertising, and I'd like to get some feedback about how it looked, and what we could do to make it more effective. FYI, for the six weeks or so that the ad has been running, it's only cost us around $80 (we pay every time somebody clicks the link).

If you didn't like the ad or thought it was weak, let me know why you think that, and hopefully we can spread some Facebook ad expertise around.

I'm evaluating options for future show advertising, so any and all feedback is greatly appreciated.

[kbadr]

I never saw it. What adwords/keywords were you using?

[Matt]

Comedy, Cops, Funk, Improv, Law And Order, Starsky And Hutch, Theater, or Theatre.

[shando]

I saw it often, but could never tell what was prompting its appearance. Maybe I just do a lot of stuff on FB involving the word theater.

[Matt]

We also linked it to anybody who had become a fan of IFE - if you had a friend who was a fan of ours, it was much more likely to show up on one of your pages. We also linked it to the facebook invites for the shows - again, if you had a friend coming to the show, it was more likely to display the ad for you. Pretty slick system, actually.

[shando]

We also linked it to anybody who had become a fan of IFE - if you had a friend who was a fan of ours, it was much more likely to show up on one of your pages. We also linked it to the facebook invites for the shows - again, if you had a friend coming to the show, it was more likely to display the ad for you. Pretty slick system, actually.

Uh, yes. That sounds way cool.