Another thought for drawing repeat business: five-fer and ten-fer passes for $25 and $50 respectively (that's almost like getting one show free for every 4 you see.) Obviously, it'd only be good for Co-op shows, but it'd be an easy Christmas gift. Getting a box of 500 business cards printed is $25-30 so it's not like it's a huge outlay of cash, and you can print a ten-fer card and mark out the bottom 5 credits to make it a five-fer so you can get away with a single print run.
Also, if you're really ambitious, knock $20 off Level 1 classes if someone brings in a fully-punched ten-fer card (limit 1.)
Five-fer, ten-fer
Anything about the AIC itself.
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