I think you can fulfill both needs. I agree that comedy means more to people than improv at the moment. But I think just saying comedy isn't enough. People get comedy on tv.bradisntclever wrote:Most definitely. In fact, the word "comedy" should be emphasized over improv itself. I recall quite a few threads where people mentioned the automatic association most people have with "improv" and "Whose Line...".Jastroch wrote:I heart improv for all the same reasons you all do, but isn't the primary marketing angle that we are making COMEDY.
One of the slogans proposed last time was something like "Come be in on the joke." It explained the comedy angle but also made "being in on it" a sort of elitist feel. You will see a one time and one time only show and only you and the 45 people sitting around you will ever see it or hear those jokes. So you tell them what it is (comedy), but you also hint at what emotional need it fills (being part of an exclusive group). You could sell it to couples as a bonding thing: "the couple that laughs together, stays together" because you again coer what it is, but add something to it. I think if you *just* sell comedy, your only selling half of what we actually have to offer. You don't dodge the comedy, but you couch it in emotional fulfillment beyonf laughing.