Let's consider using an active voice with any slogan/motto we choose. For example, we could make "Everything from Nothing" more active by saying -- "Making Everything from Nothing."
By using the word "everything" ... are we potentially guilty of over-promising? Everything encompasses everything. That's a lot.
What if we tweaked it to read ... Making Something from Nothing ... or ... Creating Something from Nothing ?
Just a thought ... nothing more/nothing less. I'll leave the real creative sloganeering to the creatives in this community.
Slogan/Motto/Branding Ideas
Keeping improv viable and solvent and saving the chaos for the stage.
Moderators: arclight, happywaffle, bradisntclever
Last edited by sirnoze on May 12th, 2013, 2:35 am, edited 1 time in total.
Lots of good ideas. So far, I like:
--Everyone is Improvising.
--Everything from nothing.
--One Stage. Infinite Realities.
The first one makes me think of the theory that we all improvise in our everyday lives, everyone does, even those without training and that could be a cool thing on a lot of levels. It implies that anyone can do this, that they are part of our community by default, etc. It would be a great sales tool for classes I think (so even if we don't use it as a slogan, maybe we should use it to push classes. Instead of merely saying "we teach classes," we could play it up a wee more and say something more like "eveyone is improvising everyday in their normal lives. All of us, and all of you. You do it with you boss, your spouse, your friends. We just help you focus it and be aware. We help you harness and improve what you are already doing."
The second and third are both about the openness of shows and how we can do anything. And how, in Austin, we are open to doing anything. I don't think that it is over-promising because I think this town will find itself being creative and experimental. Besides, the nature of advertising is overpromising or do you really think that Sanka is "Everything You Love About Coffee," that "Nobody doesn't like Sara Lee," or that "For good nutrition, its hard to beat Skippy" (I can think of a hundred things healthier than Skippy).
--Everyone is Improvising.
--Everything from nothing.
--One Stage. Infinite Realities.
The first one makes me think of the theory that we all improvise in our everyday lives, everyone does, even those without training and that could be a cool thing on a lot of levels. It implies that anyone can do this, that they are part of our community by default, etc. It would be a great sales tool for classes I think (so even if we don't use it as a slogan, maybe we should use it to push classes. Instead of merely saying "we teach classes," we could play it up a wee more and say something more like "eveyone is improvising everyday in their normal lives. All of us, and all of you. You do it with you boss, your spouse, your friends. We just help you focus it and be aware. We help you harness and improve what you are already doing."
The second and third are both about the openness of shows and how we can do anything. And how, in Austin, we are open to doing anything. I don't think that it is over-promising because I think this town will find itself being creative and experimental. Besides, the nature of advertising is overpromising or do you really think that Sanka is "Everything You Love About Coffee," that "Nobody doesn't like Sara Lee," or that "For good nutrition, its hard to beat Skippy" (I can think of a hundred things healthier than Skippy).
Last edited by Wesley on May 12th, 2013, 2:35 am, edited 1 time in total.
