Virtual Flyer Roundtable

Roy Janik · Post by **Roy Janik** » March 7th, 2007, 11:17 pm

Post flyers to this thread as you make them. Now and forever. I'll start.

Roy Janik · Post by **Roy Janik** » March 7th, 2007, 11:18 pm

Roy Janik · Post by **Roy Janik** » March 7th, 2007, 11:20 pm

and the generic version...

vine311 · Post by **vine311** » March 8th, 2007, 10:49 am

Roy Janik wrote:

I love the primary image you chose for this one. Here is a list of my feedback...

1. The left side of the flyer is cluttered and hard to read at a glance. I would suggest trying all of the yellow text left justified directly under the logo. I would also try doing the logo stacked but each line on a level horizontal plane. I think skewing it makes it harder to read.

2. If you were to do what I suggested above, I think it would make the two stars with the troupe photos in it stand out more since they would be the only thing skewed on the page. Also, leave a bit of negative space between your tagline text and the star photos.

3. In your photo there is a hat in the background behind the cowboy's head. If you were to photoshop that out and make it black/dark brown solid background, your primary image would pop more.

Overall, great concept. I like that you boiled it down to the essentials. Now just play around with the placement of those essentials and you'll be golden.

kbadr · Post by **kbadr** » March 8th, 2007, 10:51 am

I'd also suggest airbrushing out some of the spots/bullet holes in the Double Barrel Improv logo. It's a little distracting.

I love this flyer, though!

improvstitute · Post by **improvstitute** » March 8th, 2007, 11:23 pm

One for Junk:

Post by **bradisntclever** » March 8th, 2007, 11:26 pm

vine311 wrote:
Roy Janik wrote:
I love the primary image you chose for this one. Here is a list of my feedback...

1. The left side of the flyer is cluttered and hard to read at a glance. I would suggest trying all of the yellow text left justified directly under the logo. I would also try doing the logo stacked but each line on a level horizontal plane. I think skewing it makes it harder to read.

2. If you were to do what I suggested above, I think it would make the two stars with the troupe photos in it stand out more since they would be the only thing skewed on the page. Also, leave a bit of negative space between your tagline text and the star photos.

3. In your photo there is a hat in the background behind the cowboy's head. If you were to photoshop that out and make it black/dark brown solid background, your primary image would pop more.

Overall, great concept. I like that you boiled it down to the essentials. Now just play around with the placement of those essentials and you'll be golden.

This is solid advice. I agree with everything.

improvstitute · Post by **improvstitute** » March 8th, 2007, 11:32 pm

One for Vertigo Ramp:

This one is a bit more difficult to see at a lower resolution

vine311 · Post by **vine311** » March 9th, 2007, 12:04 am

improvstitute wrote:One for Vertigo Ramp:

This one is a bit more difficult to see at a lower resolution

I think you need a bit more contrast on the page. Maybe you should try the logo text in either white or pale yellow and use a hard-edged, black, drop shadow behind it.

What is the impression you want people to walk away with after having seen this poster/handed this flyer? The image you've chosen here isn't as strong as the one you used in the junk flyer. I like the banner I just saw on these boards that use the spiral staircase better.

Also, be careful of putting black text on a red background. If the contrast isn't high enough, our colorblind friends can't read it. It all looks like the same shade of grey to them. I have to be careful with this kind of stuff all the time in the web design world so that all of my sites are accessible. I think the same rule should apply to printed materials though.

improvstitute · Post by **improvstitute** » March 9th, 2007, 12:27 am

vine311 wrote:I like the banner I just saw on these boards that use the spiral staircase better.

Like this...

improvstitute · Post by **improvstitute** » March 9th, 2007, 12:33 am

Here is one I made jsut in case I ever have a troupe named full blown epidemic...

vine311 · Post by **vine311** » March 9th, 2007, 1:13 am

improvstitute wrote:
vine311 wrote:I like the banner I just saw on these boards that use the spiral staircase better.
Like this...

I dig the layout but the darker color in the letters still doesn't have enough contrast against the background. Try lightening it 25 - 50% that way it will still be darker than the lighter letters next to it but it stand out from the background more.

Asaf · Post by **Asaf** » March 9th, 2007, 8:50 am

or give the darker letters a white outline instead of a black outline.

Roy Janik · Post by **Roy Janik** » March 9th, 2007, 5:16 pm

Here's mach 2. I tried to black out the hat area entirely, but it made the border too blocky.

I kinda liked the hat though.

kbadr · Post by **kbadr** » March 9th, 2007, 5:19 pm

That's a huge improvement, roy. I dig it.