I also don't think we need to re-invent the wheel. There are a handful of successfull theatre companies who have created an audience on a budget over time. There are also organizations similar to us in other cities. Perhaps tapping some of those resources would be a good idea.
I have always found that there is never a lack of good marketing ideas. There is always a lack in manpower and money.
HOW CAN WE INCREASE AWARENESS AND ATTENDANCE?
Anything about the AIC itself.
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wesley, i am disappointed in you. label your axes! the y-axis means nothing to me since i don't know what we're measuring - fart jokes per show? per week? per month? i cannot decide my level of outrage without knowing the data.
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cynic-fucious says...
In my experience trying to market theatre, two things worked great: Names and nudity. Stars and droppin' trou. Big kahunas and boobies. For better or worse. Life on the fringe. Also, building audience over time and selling subscriptions to build a loyal (ie pre-invested) audience, but that was kind of iffy. Big sponsors help. If Dell loves you...those that love (and fear) Dell love you. It's a tough cookie to crumble, or something like that.
For fart jokes, though, I have two words: block. buster.
In my experience trying to market theatre, two things worked great: Names and nudity. Stars and droppin' trou. Big kahunas and boobies. For better or worse. Life on the fringe. Also, building audience over time and selling subscriptions to build a loyal (ie pre-invested) audience, but that was kind of iffy. Big sponsors help. If Dell loves you...those that love (and fear) Dell love you. It's a tough cookie to crumble, or something like that.
For fart jokes, though, I have two words: block. buster.
Life is like trying to swim in a vat of blackstrap molasses while handcuffed. You can't win, but anger doesn't get you anywhere. - James Thurber