Austin Improv

nice goin' Eric ... if y'all haven't seen/read the article from the Wall Street Journal ... download/read the PDF ...

http://brandautopsy.typepad.com/MojoKickball_WSJ.pdf

thanks Tom... I actually read STAND UP COMEDY by Judy Carter the other week and shared this ditty on the Brand Autopsy blog:

http://brandautopsy.typepad.com/brandau ... -your.html

Arthur ... thanks. Good point, watching COMEDIAN again would help. Maybe the second-time around Orny Adams won't come across as "assholey" as he did the first-time around.

I'm a lurker on these boards and have used improv to help my speaker/writer/consultant business. After reading Steve Martin's memoir on his rise as a stand-up comic, I'm interested in reading a dang-good book that sheds light on the process a stand-up comic goes through to (a) find material, (b ...

As an outsider who lurks on this board occasionally, why not practice the "YES AND" model by letting Asaf run with his plenty good ideas. On the stage I would never see you "block" plenty good ideas ... so why do it here?

And if Asaf wants to put Ketchup on the ad ... so be it. It will be tastier ...

But do the paying customers really care if what they see on stage is improvised? Seems to me paying customers care more about the OUTPUT and not the INPUT.

Paying customers want to laugh. Do they really truly care that what's making them laugh is made up on the spot or its from a script? Sure ...

Okay ... more focus, eh?! How's about this:

The AIC sells GLEE.

Yep, I believe the AIC is in the merriment business. The AIC brings laughter and joy to all. The AIC sells GLEE.

The AIC is selling … unbridled creativity eliciting contagious laughter.

johnmoore

yeah ... I've been caught up in the Placebo Syndrome but got recently got bopped by the Bop Gun and now I have my Funkentelechy in order.

In non P-FUNK speak ... I've been a tad busy but lurk here from time to time. I'll probably make it to one of them Tues. Night Improv Jams next month.

The helmet with the AIC sink logo is CrazyGood. Consider focusing on that element and discard everything else. Add some snappy copy explaining the "No Set Plays. All Audibles." setup and it'll work great.

Seriously ... the helmet with the AIC sink logo is dang good.

“Advertisingâ€

Ya know ... along with a creative brief ... it might be helpful to include a few logos we think work and a few logos we think don't work. This would potentially help focus the would-be designer's creative.

In the marketing work I have done in the past, many times we would also include a "WORKS ...

Great stuff Val. I took a few moments to "yes and" your brief and attempted to give a little more context behind the Key Fact and clarify the Audience. (Read below)

We should be clear as to if we want the words "AUSTIN IMPROV" incorporated into the design. My take is yes ... we want to incorporate ...

... sounds like you have great handle on crafting a mission statement that will not collect dust and that improvisers will act upon.

Let's consider using an active voice with any slogan/motto we choose. For example, we could make "Everything from Nothing" more active by saying -- "Making Everything from Nothing."

By using the word "everything" ... are we potentially guilty of over-promising? Everything encompasses everything ...