by MitchellD » August 3rd, 2012, 6:06 pm
My friends, I have solved the Facebook Event Issue. Or at least when it comes to troupes/groups.
What I see with Facebook Events:
- They make the event, then since it would be too much trouble to invite each person they think would like it and see it individually, they invite all 600 of their friends. Even the ones out of town.
-They sometimes make one that deals with each show they do. This causes a lot of invites and a lot of clutter.
-Otherwise, they post a run of shows.
-Multiple people invite you to the same event, even after you have been invited somehow, which doubles up on the notifications.
-They provide a great deal of knowledge that is specific to the event, a map to it, links, and other great valuable resources, as well as a place to post comments so that the creators can answer questions.
-Some people have even stopped allowing event invites all together due to spam, so your show is lost to them anyway.
-Some people have the events last so long, that they aren't going off your radar for 2-3 months.
-This leads me to have about 8-9 events at any given time.
So I came up with a solution:
Use them very much in conjunction with your troupe/group pages.
First - Invite all of the people that like your troupe page.
Second - Have each member invite only the specific people they want to give information to. This could be a hand full, but it won't be 125-800 people.
Third - post the event on your troupe page. That way those who like troupe will be able to see it anytime, although they have been invited anyway.
Fourth - Make it so that at the top of your troupe page, it say's "Like our page to keep updated on upcoming events!" or something to that effect. That way, the page has more purpose, and more people will like it as opposed to just visit it.
Fifth - On occasion, post status updates for the different members to promote the show, talk about the event, like the page, and say that the event can be found on the page. Link your troupe page - not the event page - in your status update. That way, anyone who wants to know more about the event will be redirected to your page, then the event. They could also learn more about your group from seeing pictures of different shows, which may entice them more to see your show.
Six - Keep posting status updates this way, the same amount of times you usually do to promote your show.
Your page likes will increase, people will be less disgruntled, and they will go to your page and like it if that is what they are into. If they aren't into it, then they won't like it. For example, if I held a gorilla wrestling workshop occasionally and had a page for it, some people might not be into wrestling gorillas. Maybe it's not their thing. So I'm not going to shove it in their face with invites. However, I will post about it as many do post about their shows or what is going on in their lives. But they might one day be curious and then click on the page to see all that they have been missing out on, and perhaps like it. I mean, really, a lot of the time, I don't even know that many of your pages even exist unless I search for them.
This could turn the page into one of the ultimate marketing tools.
Greetings Human. I am a human as well.